This year's Purpose driven leader, of 2020, is Karin Bodin, Polarbröd.
Karin, as the fifth generation CEO of the family company Polarbröd, has in an exemplary way put the company’s future and a sustainable leadership high on the agenda in the industry. She not only pushes the issue of sustainability for her own company, but for the industry and the society in which they operate, and thereby becomes a spokeswoman that many listen to. She is an innovative CEO, who with a big heart and commitment, leads the organization towards a more sustainable future. Karin is confident and stable but also brave as a leader who dares to challenge. She inspires her organization to do things they have never done before. She makes sure that everyone gets the whole of life together and her mantra is ”det är inte på liv och död, det är bara bröd” (“it is not about life and death, it is just bread”).
The issue of sustainability is very close to Karin’s heart, both when it comes to the employees’ work environment and well-being, the company as a whole, and in general for the development of society. In addition she also works actively to achieve increased gender equality. Under Karin’s leadership, Polarbröd has, among other things, built its own wind power park and the company is today self-sufficient in energy. Karin is truly experienced as the culture is described: innovative, wholehearted and powerful and is thus a worthy winner of the award as Purpose-driven leader of the year 2020.