Purpose-driven leader of the year

The winner of the Purpose-driven leader of the Year is a person who has a clear vision of influencing their surroundings for something better by running their business in a purpose-driven way as well as through clear leadership. Read more


Purpose-driven leader of 2021 is Karl Andersson, Matsmart

The winner of the Purpose-driven leader of the year is a person who has a clear vision of how to influence their surroundings for something better by running their business in a purpose-driven way and through clear leadership. The person has shown that it is possible to give up short-term gains for the long-term, sustainable result.

Through a leadership based on trust, the person creates a culture around them that is based on sound values ​​and opportunities. We also see that the Purpose-driven leader of the year has a clear and distinct vision of how to develop your employees, delegate and create motivational factors.

Furthermore, the person focuses on the fact that it is basically well-being that creates better productivity and results for a sustainable future. The person has the courage to challenge and pursue what he or she believes is right and looks at the whole for the company with a long-term purpose in focus.


Winner of Purpose-driven leader of the year:

2021: Karl Andersson, Matsmart

2020: Karin Bodin, Polarbröd

2019: Carl-Johan Stålhammar, Coop Gotland

2018: Julia Kronlund, Sevan

In the assessment, we look in particular at:

  • Leadership
    Ability to lead, motivate, inspire and develop individuals and teams
  • Sustainability
    Leads a purpose-driven business vision where both people, environment and social perspective are in focus
  • Results
    Shows that his or her actions lead to long-term good growth and profitability results in the business she leads.

Advisory Board for Purpose driven leader of the year 2021

  • Brune Tavell, VD Academic Search
  • Jörgen Bergqvist, CEO Fiskeriet
  • Carl-Johan Stålhammar, CEO of Coop Gotland and 2019 winner of PDLY
  • Henrik Samuelsson, CEO Santa Maria and Risenta
  • Alexandra Callegari Lindholm, HR Director Orkla Foods Sweden
  • Björn Levin, Business Director and Founder BrandEcho
  • Jennifer Friman, CEO of Movement Group Nordic

Project manager: Jeanette Ammilon Slim, Senior Consultant and Marketing Manager, Academic Search.

Steering group Academic Search: Anette Nordgaard, Senior Consultant, Malmö, Rebecca Eileryd, Vice President / Business Area Director, Stockholm, Marcus Kleine, Vice President / Business Area Director, Malmö, Jesper Boudin, Senior Executive Consultant, Stockholm.

This year's Purpose driven leader, of 2021, is Karl Andersson, Matsmart.

This year’s Purpose Driven Leader 2021 is Karl Andersson from Matsmart.

As a co-founder and partner at Matsmart, Karl realized early that food waste is not a local phenomenon but a global challenge and founded Matsmart to be part of the solution. He has an attitude that everything should be run with heart and honesty and he, together with his partners, makes a real difference.

Combined with an ability to surround himself with people who, according to him, are always better than himself and a willingness to fight until possible, he succeeds in what many thought was impossible. He is an entrepreneurial storyteller who gets the best and most of those he has around him.

There is a genuine passion for the higher purpose and he never loses focus on what they should achieve or how he should inspire those he has around him to fight for the goal. He always tries to help his employees reach their full potential by giving them a lot of trust and heart, which makes Karl Andersson a worthy winner of the award as Purpose-Driven Leader of the Year 2021.